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| Tekijä: | Tilikidou, I. Delistavrou, A. |
| Otsikko: | Utilisation of Selected Demographics and Psychographics in Understanding Recycling Behaviour: A Focus on Materialism |
| Lehti: | Greener Management International
2002 : SUMMER, 34, p. 75-93 |
| Asiasana: | RESEARCH DEMOGRAPHY PSYCHOLOGY RECYCLING WASTE MATERIALS |
| Kieli: | eng |
| Tiivistelmä: | This paper presents a research study aimed at better understanding recycling behaviour by utilising selected demographic and psychographic characteristics. The results indicate that middle-aged, higher-educated employees are more engaged in recycling activities in Greece than is the rest of the population. It is also found that, although the attitude-behaviour link remains an indisputable reality, investigation of appropriate psychographic characteristics, such as personal values, can provide a better understanding and lead to a better prediction of consumers' recycling behaviour. It is revealed that a consumer's level of materialism is a stronger predictive factor than his or her level of collectivism. |
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