haku: @indexterm BRAND LOYALTY / yhteensä: 265
viite: 33 / 265
| Tekijä: | Knox, S. |
| Otsikko: | Empirical developments in the measurement of involvement, brand loyalty and their relatiosnhip in grocery markets |
| Lehti: | Journal of Strategic Marketing
2003 : VOL. 11:4, p. 271-286 |
| Asiasana: | BRAND LOYALTY MEASUREMENT PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | This article examines research design which tries to adjust prior theory on consumer involvement and brand loyalty in grocery product purchasing. For future research the implications of this for marketing theory and practice is discussed. |
SCIMA