haku: @indexterm INDUSTRIAL ECONOMICS / yhteensä: 265
viite: 22 / 265
Tekijä: | Iizuka, T. |
Otsikko: | What explains the use of direct-to-consumer advertising of prescription drugs? |
Lehti: | Journal of Industrial Economics
2004 : SEP, VOL. 52:3, p. 349-380 |
Asiasana: | Industrial economics Pharmaceutical industry |
Kieli: | eng |
Tiivistelmä: | This article examines the determinants of direct-to-consumer advertising (DTCA) of prescription drugs using brand-level advertising data. The writer finds that new drugs, high quality drugs, and drugs for under-treated diseases are more frequently advertised. |
SCIMA