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| Tekijä: | González-Benito, Ò. González-Benito, J. |
| Otsikko: | The role of geodemographic segmentation in retail location strategy |
| Lehti: | International Journal of Market Research
2005 : VOL. 47:3, p. 295-316 |
| Asiasana: | demography geography retail location segmentation supermarkets Spain |
| Kieli: | eng |
| Tiivistelmä: | The role of geodemographic segmentation is studied as an analytic tool in retail location strategy. The most relevant factors that should determine retail location selection are revised, and the potential contribution of geodemographic segementation to the assessment of such factors is examined. The empirical application provides evidence on the differences between store networks of leading Spanish supermarket chains in relation to the geodemographic profile of their market areas. |
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