haku: @journal_id 82 / yhteensä: 266
viite: 13 / 266
| Tekijä: | Kroeber-Riel, W. |
| Otsikko: | Kommunikationspolitik |
| Lehti: | Marketing
1991 : VOL. 13:3, p. 164-171 |
| Asiasana: | PUBLIC RELATIONS |
| Kieli: | ger |
| Tiivistelmä: | Communication policy embraces all the means of a firm to reveal information about himself. Its tools are advertising , packaging, public relations, sales promotion etc. The goal of a communication policy. Integrated communication policy. Theoretical problems of communication policy. The main research areas in communication policy (low involvement communication, deep analysis etc.). |
SCIMA