haku: @journal_id 82 / yhteensä: 266
viite: 12 / 266
Tekijä: | Plinke, W. |
Otsikko: | Investitionsgutermarketing (Marketing of investment goods) |
Lehti: | Marketing
1991 : VOL. 133, p. 172-177 |
Asiasana: | MARKETING CAPITAL GOODS |
Kieli: | ger |
Tiivistelmä: | In the last two decades, as a result of // activity of Werner Engelhardt, investment goods marketing has established itself as a distinct part of marketing theory. Its peculiarities are dictated by characteristics of demand and supply both different from those of consumer goods. The present state and prospects of the discipline. |
SCIMA