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| Tekijä: | Trommsdorf, V. |
| Otsikko: | Innovationsmarketing |
| Lehti: | Marketing
1991 : VOL. 13:3, p. 178-185 |
| Asiasana: | MARKETING INNOVATION |
| Kieli: | ger |
| Tiivistelmä: | Innovation marketing is a new discipline developed in the last two decades as a distinct part of marketing in general. It is based on research of macroeconomic success factors, on creativity and communication theory, technological aspects of data processing, R+D management. The article makes suggestions how these separate bodies of knowledge have to be assembled into a closed system. |
SCIMA