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| Tekijä: | Zentes, J. |
| Otsikko: | Informationssysteme im Marketing |
| Lehti: | Marketing
1991 : VOL. 13:3, p. 191-195 |
| Asiasana: | MARKETING INFORMATION SYSTEMS |
| Kieli: | ger |
| Tiivistelmä: | The article summarizes the technological possibilities offered by computers for assembling, forwarding, storing and processing of data and how these possibilities can be used for gaining primary and secondary data, for computer assisted data analysis and decision making in the area of marketing. |
SCIMA