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| Tekijä: | Kleine, U. Nordhoff, C. |
| Otsikko: | Leserstruktur- und Imageanalyse der MARKETING-ZPF (The readers and the image of Marketing ZFP) |
| Lehti: | Marketing
1991 : VOL. 13:3, p. 196-205 |
| Asiasana: | PERIODICALS MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The article presents the results of a survey whose aim was to reveal the impact of scientific or practical interests of individual Marketing ZfP readers on their evaluation of the journal. Planning of the survey, questionnaire, model building results, factor analytic compression of data. |
SCIMA