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| Tekijä: | Huser, A. Muhlenkamp, Ch. |
| Otsikko: | Werbung fur okologische Guter: Gestaltungsaspekte aus informations- okonomischer Sicht (Advertising environmental goods: an information economic point of view) |
| Lehti: | Marketing
1992 : VOL. 14:3, p. 149-156 |
| Asiasana: | ECOLOGY ADVERTISING |
| Kieli: | ger |
| Tiivistelmä: | Communicating information through advertisement is always burdened with the problem of credibility. This is particularly so in case of environmental goods where the user often cannot judge by himself the environmental quality ofthe good. Credibility may be enhanced by expert judgement and product specific information. |
SCIMA