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| Tekijä: | Beys, O. Fischer, M. |
| Otsikko: | Wissensbasierte Analyse von Handelspaneldata (Knowledge based analysis of trade panel data) |
| Lehti: | Marketing
1992 : VOL. 14:3, p. 157-166 |
| Asiasana: | DATA MANAGEMENT TRADE |
| Kieli: | ger |
| Tiivistelmä: | Market research institutes provide clients periodically with extensive reports and charts. Processing these data is time consuming. The common project of GfK AG Nuremberg and University of Erlangen- Nuremberg, an expert system automatically creates reports on the change of sales volume by product category. The program systematically searches the data for significant developments. A hypertext system is employed to present the results combining verbal description, statistical tables and charts. |
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