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| Tekijä: | Schroder, H. |
| Otsikko: | Marketing-Rechts-Management im Handel (Marketing, law and management in distribution) |
| Lehti: | Marketing
1992 : VOL. 14:2, p. 111-123 |
| Asiasana: | MARKETING LAW |
| Kieli: | ger |
| Tiivistelmä: | There are two kinds of legal problems for marketing by trading firms: the law restricts the creative freedom of marketing and it provides protection to saveguard sales and procurement activity. The article deals with open questions for the legal management of trade marketing in the areas of action, information and organisational behaviour. |
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