haku: @journal_id 82 / yhteensä: 266
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| Tekijä: | Dobrov, I. A. |
| Otsikko: | Die Marketinglehre im Licht des neuen okonomischen Denkens in der UdSSR (Marketing theory in the light of new economic thinking in the Soviet Union) |
| Lehti: | Marketing
1990 : VOL. 12:2, p. 137-144 |
| Asiasana: | USSR MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author informs on latest developments in the system of economic management in the Soviet Union, the "socialist" market and its treatment in political economy. The possibilities for marketing in domestic and foreign trade are presented, with special emphasis on shortages, rigidities, phenomena of the sellers' market. State of research and education of marketing is also included in the discussion. |
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