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| Tekijä: | Dichtl, E. |
| Otsikko: | Synergetische Effekte |
| Lehti: | Marketing
1990 : VOL. 12:1, p. 65-67 |
| Asiasana: | ECONOMIES OF SCALE |
| Kieli: | ger |
| Tiivistelmä: | Synergetic effects are present if a new product, research area is based on experiences won from old products, research areas and thereby cost is saved. The article presents many instances of such synergetic effects from data bases serving several customers from novels sold hardbound, paperback, TV-film, and video cassette through soap sold in standard quality all over the world to space camera know-how used in ordinary cameras. |
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