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| Tekijä: | Berndt, R. |
| Otsikko: | Risk-Management im Rahmen des Internationalen Marketing |
| Lehti: | Marketing
1990 : VOL. 13:1, p. 5-10 |
| Asiasana: | RISK MANAGEMENT INTERNATIONAL MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The article criticizes the traditional concept of risk management used in the literature on international marketing, which is based on the risk of loss. It is demonstrated that such a risk concept is unacceptable from the point of view of decision theory. An alternative method of supply planning in a risky situation is offered. |
SCIMA