haku: @journal_id 82 / yhteensä: 266
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| Tekijä: | Jucken, H. |
| Otsikko: | Einsatz-und Entwicklungsmoglichkeiten von Expertensystemen zur Analyse strategischer Marketing problem (The use and development of expert systems for the analysis of strategic marketing problems) |
| Lehti: | Marketing
1991 : VOL. 13:1, p. 23-32 |
| Asiasana: | INFORMATION SYSTEMS MARKETING |
| Kieli: | ger |
| Tiivistelmä: | Expert systems are computer implemented knowledge bases, algorithms based on expert knowledge which can solve specific problems. The article tries to find out what are the possibilities of using expert systems for the solution of strategic marketing problems. Two actual cases are presented in detail. |
SCIMA