haku: @journal_id 82 / yhteensä: 266
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| Tekijä: | Wiese, H. |
| Otsikko: | Marktschaffung (Market creation) |
| Lehti: | Marketing
1991 : VOL. 13:1, p. 43-51 |
| Asiasana: | PUBLIC GOOD MARKET SHARE |
| Kieli: | ger |
| Tiivistelmä: | The article is about socalled network-effect goods, whose demand depends on quantity already sold (telephone, PC etc.).Demand curves for such goods are determined (Rohlf's demand curve). How to create a suitable initial demand for network-effect goods? (Insurance contracts, price differentiation). |
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