haku: @journal_id 82 / yhteensä: 266
viite: 19 / 266
Tekijä: | Silberer, G. |
Otsikko: | Wertewandel und Werteorientierung in der Unternehmensfuhrung (Value transition and value reorientation in firm management) |
Lehti: | Marketing
1991 : VOL. 13:2, p. 77-85 |
Asiasana: | SOCIAL VALUES |
Kieli: | ger |
Tiivistelmä: | Change of value in society at large as it is reflected in different surveys from the eighties and nineties. What makes a value important (relative scarcity, value dynamics, linkage between values). The three levels of value orientation within the firm: corporate management, sales management and product policy. The concept and implementation of Corporate Value Identity. |
SCIMA