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| Tekijä: | Gedenk, K. Rudek, S. Teichmann, M.-H. |
| Otsikko: | Gewinnspiele im Internet |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:2, p. 117-128 |
| Asiasana: | Sales promotion Internet |
| Kieli: | ger |
| Tiivistelmä: | A survey of 490 internet users shows that many users take part in online contests or sweepstakes. 75 % of the respondents have done this at least once during the past year. When taking part in a contest or sweepstake, a third of the respondents have already been on the website of the company offering the promotion, while 45 % of the respondents have reached it from the outside - either through banner ads or search engines. The survey shows that sweepstakes and contests on the internet can be an attractive promotion instrument and offers insights into their optimal design. |
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