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| Tekijä: | Parker, R.S. Pettijohn, C.E. |
| Otsikko: | Ethical considerations in the use of direct-to-consumer advertising and pharmaceutical promotions: the impact on pharmaceutical sales and physicians |
| Lehti: | Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 279-290 |
| Asiasana: | Advertising Ethics Pharmaceutical industry Sales promotion |
| Kieli: | eng |
| Tiivistelmä: | This study examines the influence of direct-to-consumer advertising and physician promotions. Some of the ethical issues which may arise when physicians accept promotional products from pharmaceutical companies are further examined. The data revealed that direct-to-consumer advertising is likely to increase the request rates of both the drug category and the drug brand choices, as well as the likelihood that those drugs will be prescribed by physicians. |
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