haku: @indexterm Sales promotion / yhteensä: 268
viite: 9 / 268
| Tekijä: | Sorensen, A.T |
| Otsikko: | Bestseller and list and product variety |
| Lehti: | Journal of Industrial Economics
2007 : DEC, VOL. 55:4 p. 715-738 |
| Asiasana: | book publishing industry sales sales promotion |
| Kieli: | eng |
| Tiivistelmä: | In this paper the author analyses the effect of the New York Times bestseller list on sales and product variety. The study analysis exploits time lags and accidental omissions in the construction of the list in order to bypass the noticeable problem of simultaneity of sales and bestseller status. In addition it discusses the possible reducing effect of additional concentration of demand on top-selling books to the privately optimal number of books to publish. The findings indicate that appearing on the bestseller list leads to a modest rise in sales for the average book, and that the impact is more noticeable for bestsellers by debut authors. In addition, the data suggests that there is not a negative (reducing) effect on the privately optimal number of books published, in the additional concentration for top-selling books. |
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