haku: @indexterm CONSUMER BEHAVIOUR / yhteensä: 2688
viite: 107 / 2688
| Tekijä: | Woodside, A.G. Megehee, C.M. |
| Otsikko: | Advancing consumer behaviour theory in tourism via visual narrative art |
| Lehti: | International Journal of Tourism Research
2010 : SEP/OCT, VOL.12:5, p. 418-431 |
| Asiasana: | tourism consumer behaviour theories art |
| Vapaa asiasana: | narratives storytelling |
| Kieli: | eng |
| Tiivistelmä: | In the paper, advanced are i. propositions of consumer behaviour theory in tourism through storytelling theory and ii. skills in decoding elements and details appearing in 'good stories' vs. not-so-good stories within travel contexts. A set of iconic story symbols are presented for use in decoding stories. It is shown how to use these tools for decoding tourism-related narratives. |
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