haku: @indexterm CONSUMER BEHAVIOUR / yhteensä: 2688
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| Tekijä: | Anker, T. B. Kappel, K. Sandoe, P. |
| Otsikko: | The liberating power of commercial marketing |
| Lehti: | Journal of Business Ethics
2010 : JUN I, VOL.93:4, p. 519-530 |
| Asiasana: | marketing psychology consumer behaviour |
| Kieli: | eng |
| Tiivistelmä: | Purpose of this paper is to examine the influence of commercial marketing on personal autonomy. The paper shows a positive link between marketing and autonomy and argues that convergent marketing has potential to reinforce autonomous action and the state of being an autonomous person. |
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