haku: @indexterm Interorganizational relations / yhteensä: 269
viite: 223 / 269
Tekijä:Diller, H.
Kusterer, M.
Otsikko:Beziehungsmanagement. Theoretische Grundlagen und explorative Befunde.
Lehti:Marketing: Zeitschrift fur Forschung und Praxis
1988 : AUG, VOL. 10:3, p. 211-220
Asiasana:MARKETING RESEARCH
INTERORGANIZATIONAL RELATIONS
Kieli:ger
Tiivistelmä:Management of relations is a well-known but theoretically and empirically still not exploited field in marketing research. The present paper describes a framework for the analysis and the management of interorganizational relations and shows how to adopt it for marketing research. After a short characterization of management of relations its strategic significance is discussed, followed by a description of two models for analysing business relations. This theoretical approach is completed by empirical findings which result from an investigation on the efficiency of buyer-seller business relations in food industry.
SCIMA tietueen numero: 62915
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