haku: @author Cova, B. / yhteensä: 27
viite: 13 / 27
| Tekijä: | Cova, B. Svanfeldt, C. |
| Otsikko: | Societal innovations and the postmodern aestheticization of everyday life |
| Lehti: | International Journal of Research in Marketing
1993 : AUG, VOL. 10:3, p. 297-310 |
| Asiasana: | RESEARCH INNOVATION FUTURE |
| Kieli: | eng |
| Tiivistelmä: | The research presented in this paper is a part of a broader program aimed at clarifying the birth of so called societal innovations. It discusses some key issues for marketing and innovation resulting from the postmodern aestheticization movement. This dual movement is illustrated by two representative case studies, which also serve as a base for a further discussion. Postmodernism is used both as a description of society and as a framework for the analysis. |
SCIMA