haku: @author Martin, R. / yhteensä: 27
viite: 21 / 27
| Tekijä: | Martin, R. |
| Otsikko: | Changing the mind of the corporation |
| Lehti: | Harvard Business Review
1993 : NOV-DEC, VOL. 17:6, p. 81-96 |
| Asiasana: | CORPORATE CULTURE CHANGE COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | Big companies in crisis often got there by doing the same things that made them successful, says Roger Martin. Managers often fail to implement change because they are locked into the founder's vision and a set of guiding mechanisms that once served the company well. The key to "Changing the Mind of the Corporation" is self-examination. Only companies that understand their past actions can avoid the pitfalls created by success. As a consultant, the author learned the hard way that companies take control of the future by examining the past, that they change by looking in, not out. |
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