haku: @author Martin, R. / yhteensä: 27
viite: 19 / 27
| Tekijä: | Martin, R. |
| Otsikko: | Changing the mind of the corporation (Krisenmanagement) |
| Lehti: | Harvard Business Review
1993 : NOV-DEC, VOL. 71:6, p. 81-85, 88-89, 92, 94 |
| Asiasana: | |
| Vapaa asiasana: | ORGANISATIONSWANDEL, UNTERNEHMENSANPASSUNG |
| Kieli: | eng |
| Tiivistelmä: | The exasperating thing about big companies in crisis is that they get there by doing the very things that once made them big. The key to getting out of this syndrome is to abandon blame and focus on what the company did right to get into the crisis. Managers must examine the differences between the strategy the company espouses (the founder's vision) and the strategy it enacts (the company's actual behavior with customers and competitors). The problem is not that these strategies are necessarily wrong, but all too often conflict. The author offers suggestions for the resolution of this conflict. |
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