haku: @author Anderson, E. / yhteensä: 27
viite: 10 / 27
| Tekijä: | Chatterjee, S. Hyvonen, S. Anderson, E. |
| Otsikko: | Concentrated vs. balanced sourcing: an examination of retailer purchasing decisions in closed markets |
| Lehti: | Journal of Retailing
1995 : SPRING, VOL. 71:1, p. 23-46 |
| Asiasana: | RETAILING PURCHASING MARKETS |
| Kieli: | eng |
| Tiivistelmä: | Should a retailer concentrate most of its stock purchases in one wholesale supplier (effectively single sourcing) or balance its purchases between two suppliers (balanced sourcing)? A concentrated purchasing strategy makes the retailer an important customer to its wholesaler, meriting preferential treatment, by creating a larger order volume. The authors examine the tradeoff by modeling the purchasing intentions of food retailers in a closed market which supports essentially two wholesalers, protected by high barriers to entry. |
SCIMA