haku: @author Cova, B. / yhteensä: 27
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| Tekijä: | Cova, B. |
| Otsikko: | The postmodern explained to managers: implications for marketing |
| Lehti: | Business Horizons
1996 : NOV-DEC, VOL. 39:6, p. 15-23 |
| Asiasana: | MARKETING MANAGERS FRANCE |
| Kieli: | eng |
| Tiivistelmä: | If you believe the postmodern is an abstract-French invention with no interest for marketing or managment, here is a chance to rethink your thinking and join the reflexive postmodern party. Recent aspects of Western life in general and of consumption in particular have reflected the existence of major current, the postmodern, that has lately run strong as we stumble toward the coming fin de siecle and the dawn of the new millennium. Today our culture is post-modern, manufactureres are post-Fordist, our economies post-industrial etc. |
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