haku: @author Wildemann, H. / yhteensä: 27
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| Tekijä: | Wildemann, H. |
| Otsikko: | Lernen vom Wettbewerb als Instrument der betrieblichen Innovation |
| Lehti: | Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:11, p. 1181-1199 |
| Asiasana: | COMPETITION R&D ORGANIZATIONAL LEARNING MARKETING MANAGEMENT COMPETITIVE ADVANTAGE CREATIVITY |
| Kieli: | ger |
| Tiivistelmä: | The examples illustrated in the frame of product clinic as well as the impact analysis of further 21 cases have shown the capacity which can be reached by means of a product- related learning irrespective of any function or corporate hierarchy. The assumption that the process of creative learning can be stimulated through a gathering of experts and the application of a methodically guided analysis process could be confirmed in these findings and the results were attributed to the impact mechanisms of the theory of creative learning in a model case. Thus product clinic may represent a nucleus supporting coordinated learning at a company-related place of learning. |
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