haku: @indexterm Cassette television / yhteensä: 27
viite: 16 / 27
Tekijä: | Kaplan, B. M. Heeter, C. Greenberg, B. S. |
Otsikko: | Zapping - the real issue is communication. Profiling the zappers. |
Lehti: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 9-19 |
Asiasana: | ADVERTISING RESEARCH TELEVISION ADVERTISING CASSETTE TELEVISION |
Kieli: | eng |
Tiivistelmä: |
SCIMA