haku: @indexterm INDUSTRIAL ADVERTISING / yhteensä: 27
viite: 6 / 27
Tekijä: | Naples, M. J. Wulfsberg, R. M. |
Otsikko: | The ARF/ABP study of the relationship between business-to-business advertising and sales. |
Lehti: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. RC3-RC16 |
Asiasana: | INDUSTRIAL ADVERTISING ADVERTISING EFFECTIVENESS |
Kieli: | eng |
Tiivistelmä: |
SCIMA