haku: @author Laurie, S. / yhteensä: 27
viite: 6 / 27
| Tekijä: | Laurie, S. |
| Otsikko: | We know everything about you |
| Lehti: | Banker
1990 : NOV, VOL. 140:777, p. 90, 92 |
| Asiasana: | CREDIT CARDS COMPUTER SYSTEMS MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Review of the use of relational data bases as a marketing tool, and questions of privacy and confidentiality. Credit card practice. Relational technology. A code of conduct. Barclays computer information system. UK data-protection laws. Use of information by US bureaux. Bank guidelines. Draft EEC directive on the special protection of sensitive information. Benefits of data base marketing. |
SCIMA