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| Tekijä: | |
| Otsikko: | Microwave ovens. |
| Lehti: | Market Research Great Britain
1990 : OCT, VOL. 31, p. 53-59 |
| Asiasana: | COOKERS MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | Key trends of the retail market for microwave ovens in the UK include the decrease of the market by 19 percent in 1989, and an expected stabilization of the market by 1992. Levels of household penetration in the UK at 38 percent are the highest in Europe. The main sources at the market are Sharp, Toshiba and Panasonic. The UK has become a manufacturing base for other European markets. The microwave oven market in the UK 1985-1989 is overviewed. Tables showing UK microwave production 1986-1988 and trade 1985-1989, resp., are given. Comparative household ownership in 7 countries are given. Microwave oven brand shares and retail shares 1989 are tabulated. Sales outlook for 1989-1994 is shown. |
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