haku: @journal_id 1333 / yhteensä: 270
viite: 260 / 270
| Tekijä: | Berggren, C. |
| Otsikko: | Building a truly global organization? ABB and the problems of integrating a multi-domestic enterprise |
| Lehti: | Scandinavian Journal of Management
1996 : JUN, VOL. 12:2, p. 123-137 |
| Asiasana: | GLOBAL MARKETING MULTINATIONAL COMPANIES ELECTRONICS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | ABB, a Swiss-Swedish electrotechnical giant, has been heralded as a new kind of international enterprise, using an innovative matrix and lean management to combine global resources with decentralized local presence. Starting from a criticism of the "process school" in international management research, the article demonstrates the validity of Chandler's insistence on analysing organizational structure from the perspective of corporate strategy. The argument is elaborated in a comparison of ABB and GEC-Alsthom, another electrotechnical cross-border merger with a very different strategy and structure. The importance of a dynamic analysis is emphasized and illustrated by an account of the development within one business area, Pover Transformers. |
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