haku: @indexterm REGIONAL POLICY / yhteensä: 271
viite: 4 / 271
| Tekijä: | Filippaios, F. Rama, R. |
| Otsikko: | Globalisation or regionalisation? The strategies of the world's largest food and beverage MNEs |
| Lehti: | European Management Journal
2008 : FEB, VOL 26:1, p. 59-72 |
| Asiasana: | strategic management multinational companies food and drinks industry regional policy globalization |
| Vapaa asiasana: | geographic strategies |
| Kieli: | eng |
| Tiivistelmä: | Based on a database comprising around 7.000 affiliates (henceforth as: affs.), this study analyzes the geographic (here as: g-r.) pattern of the world's largest food and beverage multinational enterprises (F&B MNEs) from 1996 to 2000. Most of the 81 sampled F&B MNEs apply regional (as: reg-al.) strategies (as: str./strs). There are found nine global firms, with 20 percent or more of their affs. in three regions (as: regs.) each but less than 50 percent in any of these regs. 22 companies following a bi-reg-al. str., with 20 percent of their affs. in each of the two regs., but less than 50 percent in any region, and 50 firms following a home-region (as: h-reg.) str., with affs. in the h-reg. accounting for at least 50 percent of their affs. While some MNEs could be considered as global by their total affs. distribution, their core business line may be regionally focused. By ANOVA tests, global firms do not outperform other F&B MNEs. However, they tend to be larger, spreading to more countries. Through more tests it is suggested that F&B MNEs based in different h-regs. tend to follow different g-r. strategies. |
SCIMA