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| Tekijä: | Baloglu, S. Love, C. |
| Otsikko: | Association meeting planners' perceptions and intentions for five major US convention cities: the structured and unstructured images |
| Lehti: | Tourism Management
2005 : OCT, VOL. 26:5, p. 743-752 |
| Asiasana: | perception image |
| Kieli: | eng |
| Tiivistelmä: | The objective of this study is to examine and compare association meeting planners' structured and unstructured perceptions and behavioral intentions for five major US convention cities. The results suggest that association meeting planners' images and intentions for convention cities differ from each other. The differences which identifies streghts and weaknesses of the cities and their degree of importance can be exploited for instance in target marketing. |
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