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| Tekijä: | Moliner, M.A. (et al.) |
| Otsikko: | Perceived relationship quality and post-purchase perceived value |
| Lehti: | European Journal of Marketing
2007 : VOL. 41:11/12 p. 1392-1422 |
| Asiasana: | quality perception consumer behaviour |
| Vapaa asiasana: | buyer-seller relations |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to research the formation of a consumer´s attitude towards a supplier, given the recognizion of the key indicators of perceived relationship quality, and their links with one another and with the perceived value of a purchase. The authors study the topic by interviewing 402 interviewees in three cities; each located in different regions of Spain. The focus is in two industries: tile manufacturing and tourism. Findings indicate that the main factor for perceived relationship quality is the consumer´s satisfaction. The authors suggest that the characteristics that determine the perceived relationship quality are the automatic affective reactions generated in the consumer within the first moments and, the social effect of the purchase. |
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