haku: @journal_id 1668 / yhteensä: 273
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| Tekijä: | Bullmore, J. |
| Otsikko: | Advertising & its audience: A game of two halves |
| Lehti: | International Journal of Advertising
1999 : VOL. 18:3, p. 275-289 |
| Asiasana: | ADVERTISING MARKETING CONSUMER BEHAVIOUR CONSUMER BEHAVIOUR CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The key to success is to see the buying process from the buyer's point of view. This paper reviews the development of consumer research techniques. The owner of a brand must take a realistic view of the market and build salience gradually by exposing potential buyers to new relevant ideas about the brand. |
SCIMA