haku: @journal_id 1668 / yhteensä: 273
viite: 252 / 273
Tekijä: | Shankar, A. Horton, B. |
Otsikko: | Ambient media: Advertising's new media opportunity? |
Lehti: | International Journal of Advertising
1999 : VOL 18:3, p. 305-321 |
Asiasana: | ADVERTISING MARKETING NETWORKS COMMUNICATION |
Kieli: | eng |
Tiivistelmä: | This study introduces ambient "non-traditional out-of-home" media, provides a basic description of various types of ambient media and categorises ambient media to aid the academic development of the area. |
SCIMA