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| Tekijä: | Farrall, N. Whitelock, J. |
| Otsikko: | Global & Satellite versus local and terrestrial: An exploratory study of advertising within the UK |
| Lehti: | International Journal of Advertising
1999 : VOL. 18:4, p. 495-518 |
| Asiasana: | ADVERTISING MARKETING LOCAL BARGAINING GLOBAL MARKETING SATELLITE TELEVISION UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | This paper assesses the impact of the growth of satellite TV in the UK, outlines the debate concerning satelite television's potential role in globalization and pan-European marketing processes, provides background information on the development of satellite TV in the UK, and gives an insight into the structure of the main UK satellite service, BSkyB. |
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