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| Tekijä: | Evans, M. Maltby, A. Nairn, A. |
| Otsikko: | The hidden sex life of the male (&female) shot |
| Lehti: | International Journal of Advertising
2000 : VOL. 19:1, p. 43-65 |
| Asiasana: | Advertising Research Sex |
| Kieli: | eng |
| Tiivistelmä: | The focus of this paper is on information-processing style of sexes and the context is direct mail. Do women and men process information differently, as a result of their neurobiological development, and, if so, should direct marketers target them on this basis? This paper reports on the qualitative phase of a major industry-funded research programme. |
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