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| Tekijä: | Guohua Wu La Ferle, C. Wei-Na Lee |
| Otsikko: | Advertising education in China: what do the professionals think? |
| Lehti: | International Journal of Advertising
2000 : VOL. 19:1, p. 95-116 |
| Asiasana: | Advertising Education China |
| Kieli: | eng |
| Tiivistelmä: | This study was taken to examine how Chinese advertising professionals perceive issues surrounding advertising education. The findings indicate that Chinese agencies hold a positive attitude towards advertising education and strongly believe that more undergraduate and graduate advertising programmes are needed in China. |
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