haku: @journal_id 1668 / yhteensä: 273
viite: 208 / 273
| Tekijä: | Korgaonkar, P. Karson, E. Lund, D. |
| Otsikko: | Direct marketing: a comparison of Hispanic and non-Hispanic perspectives |
| Lehti: | International Journal of Advertising
2001 : VOL. 20:1, p. 25-47 |
| Asiasana: | Direct selling Consumer behaviour USA |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the attitudes, beliefs and purchase behaviour of Hispanic and non-Hispanic consumers in the U.S. in the context of direct marketing (DM). Dealt with are social role and image, benefit of DM to the economy, and concerns about materialism. |
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