haku: @indexterm FINANCIAL SERVICES / yhteensä: 273
viite: 125 / 273
Tekijä: | Lievens, A. Moenaert, R. |
Otsikko: | Communication flows during financial service innovation |
Lehti: | European Journal of Marketing
2000 : VOL. 34:9/10, p. 1078-1110 |
Asiasana: | FINANCIAL SERVICES INNOVATION COMMUNICATION |
Kieli: | eng |
Tiivistelmä: | The paper reports on research concerning the role and nature of communication during the innovation process of new financial services. A causal framework has been developed on the antecedent role of communication in financial service innovation and its impact on success. Project team communication is conceptualized by: intra- project communication; and extra-project communication (boundary-spanning communication). |
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