haku: @journal_id 1668 / yhteensä: 273
viite: 200 / 273
| Tekijä: | Cavaliere, G. Tassinari, G. |
| Otsikko: | Advertising effect on primary demand: a cointegration approach |
| Lehti: | International Journal of Advertising
2001 : VOL. 20:3, p. 319-339 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | This paper addresses the question of the effects of advertising on the primary demand for whisky in Italy. The issue is investigated in a multivariate framework by referring to Johansen's cointegration technique. |
SCIMA