haku: @journal_id 1668 / yhteensä: 273
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| Tekijä: | Kaynak, E. Kara, A. |
| Otsikko: | An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states |
| Lehti: | International Journal of Advertising
2001 : VOL. 20:4, p. 455-482 |
| Asiasana: | CONSUMER BEHAVIOUR CONSUMERS KNOWLEDGE ATTITUDES ETHNIC GROUPS |
| Kieli: | eng |
| Tiivistelmä: | The objective of this study is to investigate ethnocentric and/or regiocentric behaviour of Azeri and Kyrgyz consumers. In particular, the study focuses on how ethnocentrism explains consumers' attitudes, intentions and actual purchasing behaviour towards products from major sourcing countries. Non-ethnocentric Kyrgyz and Azeri consumers have significandy more favourable belief structures, attitudes, intentions and the resultant purchasing behaviour regarding imported products compared to their ethnocentric Azeri and Kyrgyz consumer counterparts. The findings of the study offer important research, public policy and managerial implications for companies, government agencies and international donor agencies alike that are either operating in the region or contemplating an entry in the future. |
SCIMA