haku: @journal_id 1668 / yhteensä: 273
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| Tekijä: | Hill, R. Johnson, L. W. |
| Otsikko: | Understanding creative service : a qualitative study of the advertising problem delineation, communication and response (APDCR) process |
| Lehti: | International Journal of Advertising
2004 : VOL. 23:3, p. 285-307 |
| Asiasana: | ADVERTISING COMMUNICATION CREATIVITY |
| Kieli: | eng |
| Tiivistelmä: | This article examines advertising creativity. Article is a qualitative study where findings are from an extensive in-depth interviews with advertising managers. These interviews are analyzed and conceptualized of the advertising problem delineation. |
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