haku: @indexterm FINANCIAL SERVICES / yhteensä: 273
viite: 50 / 273
Tekijä: | Hedger, G. |
Otsikko: | Financial services: back to the future |
Lehti: | Admap
2005 : VOL. 40:7, p. 20-22 |
Asiasana: | Financial services Future Marketing management Retailing |
Kieli: | eng |
Tiivistelmä: | The article focuses on discussing the future of financial services and explains why brands need a point of view about the future. It explores how the wealth is defined in the financial services sector and discusses the notion of lifestage targeting. |
SCIMA