haku: @indexterm control systems / yhteensä: 274
viite: 243 / 274
Tekijä: | Phillips, L. W. |
Otsikko: | Explaining control losses in corporate marketing channels: an organizational analysis. |
Lehti: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 525-549 |
Asiasana: | MARKETING CHANNELS ORGANIZATIONAL CONTROL MARKETING MODELS VERTICAL INTEGRATION ORGANIZATIONAL STRUCTURE CONTROL SYSTEMS |
Kieli: | eng |
Tiivistelmä: |
SCIMA